The Beckham Experiment: Go read it already

By: NathanHJ | August 10th, 2009

A month ago, the marketing folks at Crown Books sent me a preview copy of The Beckham Experiment, Grant Wahl’s inside look at David Beckham’s Big US Adventure. I’d like to think this is because Grant has me on speed dial and we spend a lot of time dishing about sport celebs, but Grant’s so busy never returns my calls. Or voice mail. Or email. And it turns about that IM name I had was really for Gary Wahl. And there’s this software glitch that keeps me from posting any comments on his SI articles. Every time. But now that I’m gaining fame as a powerful futbol blogger, his people got in touch with my people and, well, here I am reviewing the book that I got for free because I’m back to being BFF with Grant.

After reading this book, though, I don’t think David Beckham is going to want to be BFF with Wahl, despite the respectful and professional relationship the two had in the several years prior to its publication. More on that in a minute.

First let me say that if you are a Galaxy fan and you haven’t read the book, then you really really need to. The mysteries of the craptacular 2008 season are explained. And let me say that the truth is pretty much even worse than you ever imagined. I love a good trainwreck story as much as the next guy and the 2008 season, the second of the Beckham Years, was one of the greatest sports trainwrecks of all time. Wahl does a good job in putting the reader on the inside and I had fun remembering, from my outsider viewpoint, how I was seeing that various episodes that Wahl describes.

Like the introduction of Ruud Gullit as head coach. Remember that? Sext futbol and whatnot? This is from page 156,

As he took his seat, Gullit flagged down Galaxy press officer Justin Pearson, “Justin, could you get me an espresso, please?” When Pearson returned from the café counter, he had bad news: They didn’t serve espresso.

Gullit frowned. He wasn’t in Europe anymore. He was in America, a fact highlighted by what was availble at the café, the Special of the Day advertised on a nearby sign: CHILI-CHEESE DOG. If there was a defining metaphor for Year Two of the Beckham Experiment, this was it.

Could Europe and America coexist on the Los Angeles Galaxy, especially after Tim Leiweke had dropped millions of dollars on high-priced Europeans (David Beckham, Ruud Gullit, Terry Byrne) whose arrivals had turned the worlds of the team’s ruling Americans (Landon Donovan, Alexi Lalas) upside down?

Yet Gullit vowed he was going to adjust. Not to chili-cheese dogs, mind you, but to the peculiarities of MLS. “I have to adapt myself to the American way,” he said. “I’m not going to put myself in a position that I know better than the rest. I can’t. I don’t want to be a wise guy and tell them I want to change this and this. I have to accept it.” Already, however, the transition had been difficult — and the source of the predictable worlds-colliding unintentional comedy. Just days after Gullit had taken over, Lalas tried to explain to him the rules of the MLS expansion draft, which called for each team to submit a list of twelve protected players. The first year San Jose Earthquakes could select one player from each team who wasn’t protected. (The Galaxy ended up losing Gavin Glinton.)

“Ruud, you can protect twelve players,” Lalas told him.
“No, I want to protect them all,” Gullit replied. “I don’t want to lose any of them.”
“Okay, Ruud, I understand what you’re saying, but the rules are you have to protect twelve.”
“Why would I not protect them all?”
“Well, you can’t.”
“Then the player should just refuse the transfer!”
“Number one, it’s not a transfer. Number two, this is MLS, and you can’t refuse that. There’s very few players with no-trade clauses.”

Gullit threw up his hands in disgust. He felt the same way about the MLS salary cap and roster limits. As preseason training neared, Gullit wanted to bring in new players, but it wasn’t nearly as easy as it had been in the Premier League. “This trading thing, it’s so complicated,” he said.
“It’s like a stock market. If you want a player, then you have to get rid of another player to get under the salary cap.”

Gosh, who knew hiring a European coach with no US or MLS experience would lead to the kind of disaster that Galaxy fans suffered through last year? Who knew?

Wahl’s writing is fluid and detailed, allowing for a full picture to emerge without bogging the story down. While I felt the beginning of the book was a bit turgid, I think that was because its written for the non-fan who doesn’t know the ins and outs of the game or MLS, so lots of filling-in-the-cracks stuff happens in the beginning. However, as the book moved forward, I wanted even more details about the story than I was getting. This was more about the MLS/Galaxy junkie in me coming out than in any shortcoming on Wahl’s part.

The best part about the book, though, was how thoroughly Wahl was able to depict the life of the entire team, not just Beckham. The players really come alive in the pages of the book, and I’ve been able to, in some cases, completely revise my opinions of them. Alan Gordon for example. All is forgiven. More on that later as well.

Within the context of the book, perhaps the two people who come off the worst are Tim Lieweke and Beckham himself. That’s right, Alexi Lalas is not on that list because he puts himself on the road to rehabilitation (though he still has a lot to answer for, especially nixing the trade of Peter Vagenas for Kyle Beckerman! Yes, you read that right. Unbelievable.). With Becks, it is perhaps an unfair conclusion since he didn’t give any interviews specifically for the book. In fact, that’s the major weakness here. However, the extensive access to the rest of the organization, plus the all the pre- and post-game press conferences compensate adequately for that.

Lieweke, on the other hand, has no defense. Wahl does a very good job of making the case that AEG’s business relationship with 19 Entertainment got in the way of the management of the Galaxy as a futbol team, treating it instead as the wrapping surrounding the repackaged Brand Beckham. This, he argues, was the reason that the 2008 season went so very very very bad in every possible way.

And that is also the reason that Wahl and Becks are unlikely to have much of a warm friendship for the foreseeable future. Wahl makes the case again and again that it is really inconceivable that Becks didn’t know a lot of the backroom machinations that were going on since his long-time best friend Terry Byrne was at the center of all of them. And, as team captain, Beckham pretty much did nothing to try to make any of it any better. At least according to the book.

You’ll notice I’m not talking much about the whole Landon Donovan – David Beckham flare up over the “unprofessional” comments and whatnot. It’s been covered to death. In the book the section is pretty anti-climatic and Wahl does a good job contextualizing the comments so they don’t seem so sensational.

There’s much much much more to find out in The Beckham Experiement and as a Galaxy fan I ate the entire thing up. Any fan of MLS will find it entertaining and informative, while the Galaxy-haters will have a grand old time reading page after page of debacle writ large.

For me, the seeming turn-around engineered by Bruce Arena this season is put in much greater context because of Wahl’s book.

I’ll be doing more occasional excerpts from the book over the coming weeks, especially of those passages that I found to be the most interesting or intriguing, but which are far from the thrust of the overall thesis. Like why I’m now much more understanding of Alan Gordon.

If you’ve read the book, what did you think? If you haven’t read the book, are there questions or comments you have about my review? Leave your thoughts and questions in the comments below.



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  • Colin |  August 10th, 2009 at 11:27 pm

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    That pretty much sums everything up… although I think you can’t really fault Wahl for not having the Brand Beckham point of view… Becks had his opportunity to sit down and give his side for this “unauthorized book,” but turned it down cos he didn’t get any $$$…

    I really love the conversations that Wahl put in the book. One of my favorites is the Celestine Babayaro on the plane being amazed to fly coach, and this one between Gullit and Lalas. It sounded very similar to when I’m explaining to my wife how the MLS system works. I’m sure she feels for Gullit…

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  • Johonna |  August 10th, 2009 at 11:48 pm

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    What I thought was most interesting in this book was that Beckham himself played such a minor role. It really is about the whole team and their experience with the experiment more than anything else.

    What has stuck with me was the comment from one of the players that the MLS salary cap effectively cuts out the “middle class” soccer player. That is, you have one guy making 7 figures, a couple guys making 6 figures, and the majority making less than 30K – which is not a living wage in most cities. It is incredible to me that anyone would ask someone to work for less than 13k a year – rookie or no!

    Plus, making people stay in those terrible hotels is just cruel. I understand trying to make the league more competitive by “evening” things out, but if a team can’t afford to stay at a half way decent, safe hotel then perhaps they really aren’t fiscally stable enough to be a team.

    And one last thing. After reading the book I sort of feel sad for Beckham. That image of him sprinting for his car after a reporter asked him about the Milan loan and no one following was so sad. Well, that and he doesn’t seem very smart. I know he is a gagillionaire, but I sort of pity him.

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  • jen |  August 11th, 2009 at 5:34 am

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    That pregame meal of fried chicken. Ugh! That was one of the snippets that stood out to me. Fried chicken. Seriously? Anyone who has ever jogged to their mailbox and back knows that’s a baaaad idea.

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  • Anonymous |  August 11th, 2009 at 8:58 am

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    Well..Wahl has succeeded..in making SOME or more people hating on Becks. Those already hate him..they are happy with this book. Those who were not his fans..well..they are beginning to hate him. And I said SOME people..coz a lot of people even after reading the book still fond of Becks.

    And oh..press conference did not covered up for lack of authenticity. We all know that almost all of the press conrences’ questions are/were scripted, so the journalist always knew the answer already. And it’s amazing how Wahl could know ALL of the people’s thinking..not to mention he knew what happened thousands of miles away years ago while he himself was NOT there (or maybe he’s using telepathy)..who knew that Wahl is/was capable of mind-reading, eh?

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  • JonJon |  August 11th, 2009 at 9:29 am

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    Beckham is a joke..all for himself not USA…

    http://footballfraternity.wordpress.com

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  • Diane |  August 11th, 2009 at 11:30 am

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    I found the book both fascinating and annoying, often at the same time. The one clear exception being the story of the poorly paid players, and Alan Gordon specifically, which should have been a book itself — although it wouldn’t have had the marketing benefit of the name in the title.

    I have to agree with Anonymous regarding Wahl’s apparent use of telepathy, particularly as applied to past thoughts and motivations. I am both disappointed and frustrated by how gossipy the book is. Too many things like “it was obvious that…he/they…is/was/are…thinking…” and “the only conclusion that could be drawn…” or “[this] must have been going on in [blank's] mind at the time….” I have little patience for that stuff in any piece that’s supposed to be non-fiction. And it’s too bad here because Wahl’s writing on the play itself can be so fantastic, what I’ve previously seen of his comments on sports-biz has been more straightforward, and I’ve never seen this catty side of his writing before at all. Clearly he made some valid points — although too many of the personal attacks are questionable and too often come from less than credible sources.

    Wahl seems to be going for very specific answers with the questions that do lead to many of the direct quotes that are used, and in fairness to those quoted, he also conveniently finds many of them at what he knows will be emotional/vulnerable times (see Donovan after last game of losing season). It seems like a “gotcha” for more than those he casts as villains. And, while I am much more pleased with Lalas as an announcer than GM, how can I believe anything he says for the book after he lied to us about so much in the past and when his current version of events lays the blame for everything squarely at Anyone Else’s feet.

    As to those villains, I don’t think Wahl goes deep enough. There is an under(?)tone that makes it seem as if Beckham had stormed the Home Depot Center, demanded to play for the Galaxy, all the while scheming to take over the team and destroy it. This book could and should have been a great expose of all of the financial power-brokers that created a no-win (no pun sorry) situation for all involved. I was fascinated by where Wahl was starting to go with the business background but it was weakened by some annoying inaccuracies and the descent into hearsay and celebrity tittle-tattle.

    I’m still waiting for the whole story of the 19 Entertainment/AEG partnership, how many years it went back and how far its tendril’s reach, and all of the business partners they bring to the Galaxy. A story that, even if published in the middle of their season, would have had less of what might still be a negatively distracting impact on those on the pitch, and put the spotlight more squarely on those holding the purse strings. But the “Fuller-Leiweke Investment Experiment Fronted by Alexi Lalas” is another title that doesn’t have the same retail ring to it.

    Beckham may be rich, but he barely owns himself, and this is the first time his own football interests, as well as the interests of the team he is playing for, have run counter to those of his investors. He’s probably neither completely blind or completely stupid (the two options we are offered in the book), he may just have never had to look for that before.

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  • Lenny |  August 11th, 2009 at 11:40 am

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    I’ll cheer (and not boo) Beckham because he is on the team, but I won’t shed a tear when he leaves. I’m sick & tired of him, his circus followers, and the endless talk about him. I want to focus on soccer not the pedestal that so many have placed this guy up on. I hope he leaves MLS for good after the season is over.

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  • Dilly |  August 11th, 2009 at 5:06 pm

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    Hey guys, finally a positive article on the national scale about Landon Donovan’s “transformation” as a player… Plus check out the videos on this site, a good interview with LD after the N England game….

    http://onelovesoccer.webs.com/apps/blog/entries/show/1540244-why-this-landon-donovan-isn-t-the-same-one-you-remember-

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  • Diane |  August 13th, 2009 at 10:25 am

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    Eh, I should have kept my own convoluted review to myself and saved the space for these comments, and a different point of view, from Pete Vagenas in the Soccer Insiders column in the The News Tribune. When asked about his response to the book, Pete:

    “Ever since I was a 20-year-old rookie hesitant about approaching (Galaxy teammate and former UCLA-legend) Cobi Jones, I haven’t really had a problem with what the name on the back of the jersey of someone is. And you can tell right off the bat with David that he’s one of the guys, he wants to be one of the guys. And regardless of how he’s (portrayed) in the media or how the media wants to perceive him, he’s fair game just like anyone else in the locker room.

    “I think what people need to understand is that the quote-unquote ‘negative parts’ of the book are more or less commonplace in professional sports in terms of the locker room dynamics of a professional team.

    “If you wanted to put a microscope under myself, for example, and follow my professional relationships with teammate A, B, C and D, I’m sure worse things would come out than what came out in that book between David and Landon. Because he’s David and there is that intense microscope, everything is sifted through, analyzed and examined, and it’s tough. I dare anyone to allow them to be exposed like that.

    “But at the same time, they’re all my friends. I respect all of them from Tim Leiweke, Alexi Lalas on down. For me, I am partial to Galaxy people. So that includes Tim Leiweke, that includes Alexi, that includes Landon, that includes David. I think if you asked all of them if we had a chance to redo that time, we would probably do things a bit differently. But at the same time, that’s professional sports and if people don’t think there are dynamics like that that exist in every locker room of every professional sports team throughout the country then they’re being a bit naive.

    “I think Landon regrets handling it the way he handled it, because his opinion is his opinion and there are those that disagree with him and there are those that agree with him. But I think the one thing that has rung true is Landon was regretful about what he said months and months before the book came out. And that’s something that him and David I’m sure have hashed out by now and sort of left in the past.”

    [My first response when the excerpts first came out was, has this guy -- Wahl -- never been in a losing locker room before?]

    Rest of article: http://blogs.thenewstribune.com/soccer/2009/08/12/three_sounders_part_of_beckham_experimen

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  • Diane |  August 13th, 2009 at 1:58 pm

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    Pete Vagenas, I missed this bit from the same article: “I am partial to Galaxy people. The spirit of what (Lalas) brought to that team kind of carried us along. (CEO) Tim Leiweke has gone to hell and back for the Galaxy; you can’t say it’s his fault. David has shouldered not only the Galaxy but the entire league; you can’t point at it as his fault. Landon is arguably the best player on that team; you can’t put it on his shoulders. So it was just one of those things where the tide sort of went the wrong way. Unfortunately, we weren’t big enough to rectify the situation when it was happening.”

    [Probably a different perspective from just about everyone!]

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  • Colin |  August 13th, 2009 at 3:57 pm

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    Dang, now I can’t say anything negative about “Pass Back” Pete ever again… he’s not even WITH the Galaxy anymore and he’s still repping the green and gold (and blue and gold, for that matter).

    If he’s not the second inductee to the wall of fame (aka the cinder block wall next to section 103), then the Galaxy have some serious problems. Even way up in ol’ Seattle Flounder country that guy bleeds Galaxy colors.

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  • jen |  August 14th, 2009 at 8:35 am

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    Diane, thanks for that! That is definitely a different perspective, and one that I respect. Say what you will about Pete, he is an intelligent and stand up guy.

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  • Diane |  August 14th, 2009 at 12:23 pm

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    And I could just hear him talking, Jen. He was always saying, they’re being a bit naive, about something or other and I always loved it! I miss those Pete interviews.

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  • Cheap Laptops |  November 6th, 2009 at 11:18 am

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    It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place

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